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Gérald Genta: the man who redefined the luxury watch

Discover Gérald Genta, the watch designer who revolutionized luxury watches . From the Royal Oak to the Nautilus, including his creations for Disney, explore the career of the "Picasso of watches" and his lasting influence on modern watchmaking.

Why do watches always show 10:10? Explanation and origin

The time 10:10: A watchmaking standard. Between tradition, visual impact and marketing, discover the origin of this essential choice.

Gay Frères: Exceptional craftsmanship and prestigious watchmaking collaborations

Gay Frères: The art of the exceptional link. Founded in 1835, the company became a benchmark in watch bracelets, combining jewelry precision and legendary partnerships with the biggest brands.

Birth of the Reverso watch: icon of design and innovation

Reverso: Reversible elegance on the wrist of polo players. Created in 1931 for polo, this Jaeger-LeCoultre icon combines Art Deco style, technical prowess, and personalized refinement.

"Tank" Jewelry: The Legacy of Art Deco and the World Wars

Cartier Tank: Resilient elegance. Born from Art Deco and the World Wars, these jewels blend mechanical lines and style, symbols of a timeless history and allure.